ABOUT

As sisters with a shared passion for self-care, we have spent nearly two decades exploring products, practices, and habits to support our physical and mental health. Overwhelmed by the complexity of the self-care industry, we found that small, realistic habits (like double-cleansing, walking, and deep breathing) have the biggest impact.

As we got older, we started to notice shifts in some of our mental processes, like shorter attention spans, small memory lapses, and difficulty focusing. We also started to notice that our carefully curated self-care rituals did not address these aspects of our health. Frustrated by the lack of resources and conversation around brain health and cognitive function geared toward our demographic, we did our own research. Quickly, we found a simple solution: puzzles. 

Puzzles keep neural pathways active, they improve cognitive function, and they are easy to incorporate into already busy lives. However, existing puzzle books felt outdated and uninspired, and they did not look good on our desks or in our bags. Virtual puzzles weren’t an option either; we already spend too much time on screens. So… we created something better.

After a year of research, countless puzzles, and many cover iterations, we published our first puzzle book. This book is designed to prioritize brain health in a way that’s effective, modern, relevant, and aesthetically pleasing. We want to expand the conversation around self care to include caring for your brain, and your cognitive function - it’s not just a product, it’s a movement.

We invite you to join us on this journey as we talk and learn more about our brains, together.  


Solve daily.

Think clearly.

Be unstoppable. 

Andrea & Rebecca

MISSION

Our mission is to empower individuals to build habits that enhance their mental wellbeing and cognitive function through thoughtfully designed materials and tools grounded in research.

  • Everything that we do is grounded in research. We will always reference the source of any information we share, or claims we make. We are passionate about aligning our products with research-based outcomes, and sharing innovative research related to brain health with our audience. 

  • Maria Montessori, a famous Italian educator and philosopher, highlighted the importance of aesthetics in environments and materials. The more aesthetically pleasing, intentionally designed, and organized our products are, the more inclined our audience will be to engage with them, which leads to a greater likelihood that habits will form. 

  • What drives our brand and our mission is to design materials and content that can help improve cognitive function, and to start conversations around the processes necessary to maintain proper brain health. 

BRAND VALUES

SUSTAINABILITY

HONESTY

STYLE

SUSTAINABILITY • HONESTY • STYLE •

Gratitude. In each puzzle book, and all print materials we create, there will be a space for gratitude. The researched benefits on gratitude are overwhelming, and habit stacking gratitude statements on top of puzzle completion can have compounded positive effects.